The MobOx Foundation will work with its partners to build an Intelligent Mobility Ecosystem in UK’s innovation capital: Oxford.
As an institutional centre of excellence, we will create a Living Laboratory in Oxford to assess, validate and prove the business cases of a variety of innovative transport solutions. This will foster ideas such as lean startups, quick hit analysis, the rapid deployment of interventions along with monitoring and assessment of outcomes. The objective is to create an ecosystem and proving ground that will allow all mobility stakeholders to experiment with and prove out new technology concepts, business models and identify future opportunities for the development of a truly integrated transport system all within a controlled environment.
MobOx “Living Laboratory” will improve the user experience of multi-modal transportation increasing transport density, efficiency and cleanliness.
The key to the success is the impartiality of the MobOx group. This provides confidence to stakeholders that MobOx will be working solely for end users interests, MobOx facilitates cross platform communication and collaboration.
The Living Laboratory allows the technological innovations to be integrated into existing transport solutions, as demonstrated in the figure below. It also accepts the view that there are complex interactions between people and technology that will lead to a much richer solution set.
The Living Laboratory in Oxford is underpinned by the governance structure developed in phase one of the project, which is a joint venture between the universities, local government and key stakeholders. This group will be the custodians of the data and the learning from the laboratory.